Sample

A sample of 5M+ current and former go-to-market professionals including roles in sales, marketing, customer success, revenue, GTM, partnerships, ecosystem.

It is worth noting that Live Data Technologies is primarily focused on monitoring employment status and job change events for white-collar employees in North America.

Methodology for analysis

Live Data Technologies maintains a continuously updated employment database of 88M+ white-collar workers and observes millions of job change events every year (both company changes and internal changes). We analyzed the arrivals and departures for a sample of 5M+ go-to-market professionals and specific Partnerships, Ecosystem, and GTM roles from January 1, 2013 to March 31, 2024.

We tracked arrivals and departures at the individual level so that no one was double-counted if, for example, they were promoted from Account Manager to Sales Leader or changed companies but stayed in a go-to-market role.

Notes on the source data from Live Data Technologies

Live Data Technologies's standard process (our patented IP) is generally referred to as SERP analysis. We query the major search engines (Baidu, Yandex, Bing, Google, etc.) for information on people and their employment. A shorthand way of thinking of this is that we are prompt engineering the search engines.

All of our data is sourced through these sources and is publicly available. We assess ALL the info that comes back from each query to the search engines. We use a proprietary process to monitor the current company and title for 88M+ people on at least a twice-monthly basis, and as such pick up a lot of job changes monthly. This means we have a) the most recent employment data for the white-collar workforce and b) a continuous stream of job change events. This allows us to report on movement at the person, title, function, job level, company, and industry levels.